Unlock the Power of Market Reports for Your Real Estate Business

🏢 Boost Your Business with Market Reports

Market Reports offer valuable insights that help you generate leads, engage clients, and strengthen your local expertise. Here’s how they can benefit your business:

• Lead Generation: Attract new leads by showcasing valuable market insights.
• Nurture Existing Leads: Keep your current leads engaged with up-to-date market data.
• Local Expertise: Position yourself as a trusted local expert by providing detailed reports.
• SEO Benefits: Market Reports are optimized for search engines, helping you rank higher and attract more visitors.

🛠️ Setting Up Market Reports

Market Reports are added to your account as Pages, and you can customize them just like other IDX Broker pages. Here’s how to get started:

• Access Market Reports
  • Log in to your IDX Broker Control Panel.
  • Acts as a "snapshot" of your website’s design.
  • Go to Design → Website → Pages
  • Select the Market Reports link to preview how your visitors will interact with the reports.
  
• Configure Page Settings
  • SEO Settings: Define the title, description, and keywords for your Market Reports to improve search engine visibility.
  • Page Settings: Choose the areas (city, county, or postal code) and property types you want to include in your reports.
  • Lead Registration: Set how many searches a visitor can perform before being prompted to register as a lead.
  • Tip: Link your Market Reports prominently on your homepage or top-level navigation to maximize visibility.

See exactly how your visitors experience Market Reports—from setup to final insights—by selecting the Market Reports link. Preview the complete journey your clients will take when accessing local market data.

🎨 Designing Market Reports

The default design of Market Reports is flexible and can be customized to match your website’s color scheme using Custom CSS. However, dynamic elements like bar colors in data visualizations are not customizable in this version.

📊 Enhancing the User Experience with My Listings Manager

My Listings Manager v2.0 integrates seamlessly with Market Reports, making it easy for your leads to save properties, searches, and reports. Here’s how it works:

1. Sign-Up Process: Visitors can sign up to receive Market Reports directly from your website.
2. Recurring Reports: Leads receive reports on a monthly basis, keeping them engaged with the latest market data.
3. Dashboard Management: Leads can manage their saved properties, searches, and reports from a single dashboard.

📧 Email Settings for Market Reports

Market Reports are specific to a city, county, or postal code and cannot combine multiple areas at this time. Leads can control which reports they receive by toggling their email preferences.

💰 The Power of MLS Sold Data

While Market Reports function without MLS Sold Data, including this data enhances their value. Sold Data provides insights into list prices, sold prices, and market trends, directly sourced from your MLS system. This information is invaluable for both you and your leads.

📈 Demographics: Additional Insights

For Engage subscribers, Market Reports now include Demographics Data Visualizations. These graphs provide additional insights into specific postal codes, including:

• Cost of Living
• Average Income
• Employment
• Population
• Weather

These visualizations are compared to national averages, giving your leads a deeper understanding of the areas they’re interested in.

🌟 Why Use Market Reports?

• Attract Leads: Showcase valuable market insights to attract new leads.
• Engage Existing Leads: Keep your current leads informed with up-to-date data.
• Establish Authority: Position yourself as a local market expert.
• SEO Benefits: Improve your website’s search engine ranking with optimized Market Reports.

🚀 Let’s Get Started!

Now that you understand the power of Market Reports, it’s time to set them up and start attracting leads. Whether you’re looking to showcase market trends, provide detailed insights, or establish yourself as a local expert, Market Reports are the perfect tool for your real estate business. Happy reporting!